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CHALLENGE

As the study abroad program in the Klein College of Media and Communication, Klein GO was struggling to convince more Temple students to join their program. 

USP

Klein GO programs enable students to gain new experiences and travel, while advancing in their academic and professional careers by earning credits, completing internships, and expanding their network around the world.

TARGET AUDIENCE

  • Temple Students (18-25)

  • Males & Minorities 

DRIVING BRAND IDEA

#GOAway (For an experience)

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Poster Ads

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Social Media Branding

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