Everyone knows and recognizes the Little Tree shape and
product. People may buy them as an afterthought. (No one
goes to the store solely to buy a car air freshener). We
may seem old and outdated to today’s younger audience.
Little Trees Air Fresheners are cool. We’re the first and best
air fresheners. We were then and we are now.
Males, Millennials → ages 23-42
DRIVING BRAND IDEA
Don't wait until it's too late. #freshenup