
CHALLENGE
Everyone knows and recognizes the Little Tree shape and
product. People may buy them as an afterthought. (No one
goes to the store solely to buy a car air freshener). We
may seem old and outdated to today’s younger audience.
USP
Little Trees Air Fresheners are cool. We’re the first and best
air fresheners. We were then and we are now.
TARGET AUDIENCE
-
Males, Millennials → ages 23-42
-
Car Owners
-
Trend Setters
DRIVING BRAND IDEA
Don't wait until it's too late. #freshenup



Copy: #freshenup Don't wait until it's too late. There's a scent for everyone. Find your scent at littletrees.com/freshenup



Peel & Sniff (Sticker) Print Ads

Easily removable stickers will be given out at pop up events for the audience to place in locations and in situations that could use some refreshing. These stickers will display the campaign hashtag #freshenup


Twitter users would be encouraged to share their #freshenup stories using the campaign hashtag.
