While awareness of the number of opioid addicts and deaths is rising as the issues gains increasing media attention, what many people do not realize is that opioid addiction can happen in a matter of days. And while many kids get addicted after sampling prescription opioids from their parents’ medicine cabinets, most addicts get hooked while on an opioid medication that was legally prescribed for them by a doctor
Activate our target audience to push back when they receive an opioid prescription and ask for non opioid pain relief
Naive to opioid addiction
People who have personal experience either using opioids themselves or know friends/family who have used them
DRIVING BRAND IDEA
When someone pushes opioids on you, push back.
Always choose the #safestroute